Process Changes “Bringing the VBX to life was real pioneering work that involved technical innovation and process alignment across different teams. Introducing a virtual machine as an additional platform for our PUC software wasn’t just about the technology – it was about finding out how to set up licensing, ensure seamless online delivery, and take sales item configuration to the next level. Through these efforts, we’ve ensured we can offer efficient products that meet our customers’ requirements.” Ines Märk, Operations Manager, Power Utility Communication Marketing “When you’re introducing a new approach, there’s always some resistance. Our internal teams were used to traditional hardware sales, so introducing a subscription-based virtual product involved addressing concerns and educating colleagues and customers. The more we addressed those concerns, the more excitement we saw. So far, we have been able to position the VBX as a flexible, future-ready solution, and the growing demand for it has motivated the entire team.” Onur Durak, Product Manager, Automation, Communication, and Control The First Sale “I wouldn’t say customers were impatiently waiting for the VBX. But once it was available, it opened up opportunities. Virtualization is a hot topic in the power grid industry, with alliances like VPAC driving the conversation. Having the VBX keeps us at the forefront of those discussions. We made our first sale to a service provider that chose VBX because it fit perfectly within their virtualized environment – they didn’t want physical hardware, and the subscription model aligned well with their project-based work. It’s about being ready for where the market is heading, and we’re ready for it.” Eugenio Carvalheira, International Business Development, OT Power Grid «We needed collaboration with innovation.» «Fostering another mindset.» «The market is responding.» The VBX represents a bold step forward, but its journey is just beginning. Visit our website to explore more about our newest platform and how it’s reshaping substation automation: omicronenergy.com/vbx1 LEARN MORE ABOUT THE VBX 18
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